22 November, 2019
The presence in this fair of reference in the agri-food industry in South & Central America is a good example of the company’s interest in the Latin American market, and in particular the Mexican one.
AlgaEnergy has participated for the second time at Expo AgroAlimentaria, one of the most relevant fairs in the agricultural sector in South & Central America that took place from the 12th to the 15thof November in Guanajuato, Mexico. The trade fair, the largest in Latin America, gathered the main players of the agri-food industry in the American continent.
In this optimal scenario, the company presented its value proposition for a more sustainable agriculture, based on an innovative and effective solution: the range of agricultural biostimulants based on microalgae, AgriAlgae®.
Mexico, priority market for AgriAlgae®
The presence in this unmissable event is a good example of AlgaEnergy’s interest in the Mexican market. In this regard, Carlos Rodríguez-Villa, AlgaEnergy’s General Manager, highlights that “Mexico is a mature market with an agricultural sector that has an immense potential. It is consequent that this Latin American country is one of the priority markets within our internationalization plan, named Project Victoria”.
In this sense, Mexico is one of the countries in which AlgaEnergy already has a subsidiary and has incorporated experienced international reference professionals to lead this new business unit. In this framework, “AlgaEnergy is in a privileged position in order to supply an innovative, competitive, sustainable and, above all, very effective biostimulant. The participation in Expo AgroAlimentaria is the best boost for our launch and presence in Mexico, a key market in the context of our international expansion”, adds Rodríguez-Villa.